In reply to: Daniel
In Russia it is common to create pronounceable words from abbreviates and use those ‘crippled’ names instead in the spoken language, so “BMW” (the car brand) is not “Bee eM doubleU”, but a much more pronounceable “Beemer” or even “Boomer”.
Brought to you by “The more you know” (picture a rainbow). 
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And “Beemer” is a common name for the brand even in English.
http://www.boston-bmwcca.org/reference/Bimmer-Beemer.aspx
The mention of Russian pronunciation bring to mind a DVD I saw recently: “Everything is illuminated”. In it, the narrator speaks in a heavy broken russian-english accent. Great pic.
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